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Bloom Social is the brainchild of the Holt family (Mel, Darryl and Sienna). The creation of Bloom Social came about for two very special reason. The love of surprises and fresh cut flowers on the dining table.


While there are plenty of online flower delivery companies in Auckland to be found, we felt none quite connected with our love for that element of surprise, personalised service from start to finish, the “freshly picked from the garden” look that is not only a special gesture but has a perfect place in your home. That’s where Bloom Social comes to the party. Our floral and botanical designs are carefully curated each day by Mel who is self taught but also no stranger to working creatively with flowers and is known for her clean and contemporary aesthetic as director and event stylist at All The Frills.


So please join us as we grow this little family business, as we create our ‘Blooms of the Day’, as we nurture our little one as she shows passion for creating her own little floral masterpiece, as Darryl learns to get in touch with his floral side, as we build relationships with our local growers, as we knock and wait at each door feeling lucky to be the one chosen to deliver what is going to make someone’s day a brighter one.

So are you excited yet? Yes! So are we! Come along for the ride.




Hope to see you soon,
Mel, Darryl & Sienna xo
Bloom Social | Auckland Flower Delivery